Regional Marketing Manager Adria (m/f)

Our client is Abbott Laboratories, a global healthcare company with a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals. Currently, for Diabetes division, they are searching for a responsible and proactive person to lead Marketing activities focusing on innovative FreeStyle Libre Flash glucose monitoring System.

Regional Marketing Manager Adria (m/f)

Location: Zagreb

Main responsibilities:

  • Development of business in Adria Region with resources and portfolio proposal
  • Prepare 5-year Strategic Plan (LRP) in conjunction with other departments and Commerical Manager
  • Translate strategy to implementation tactics, communicate clearly and allocate responsibilities to cross-functional team members.
  • Lead Marketing team, educate Sales Forces and manage interaction with Team members to ensure high level execution of a marketing plan
  • Participation in monthly LBE reporting in conjunction with the finance department
  • Manage Marketing Promo Budget and deliver all marketing activity within the agreed budget
  • Monitor all related KPIs. Constantly assess the effectiveness and ROI of tactical initiatives implementation. Proactively monitor key data to feedback and propose strategic planning/tactics adjustment.
  • Analyze market and therapeutic area and anticipate development. Identify key environment trends, value chain and demand drivers.
  • Planning and implementing cross-promotions between our own brands and also with other divisions with complementary brands
  • Conduct market research in order to identify market requirements for current and future products

Required skills, knowledge and experience:

  • University degree, preferably in Medical background, Pharmacy or similar filed
  • In-depth understanding of the Marketing with a minimum of 5 years’ experience in a similar role within the pharma industry (preferably in Diabetes)
  • Fluency in the English language
  • Strong business mindset and thorough knowledge of marketing, external customer’s needs and compliance necessity
  • Excellent interpersonal, negotiation, and communication skills
  • Orientation towards results, confidentiality, and trustworthiness

If you are interested in this position, please send your Curriculum Vitae to SELECTIO before the 18th of February 2020 via the APPLICATION LINK.