Human Resource Management Arena 2011

Although the economic crisis is behind us, its consequences are greatly felt in companies – as traumatic experiences due to dismissal of employees, as well as the need for savings wherever possible. In such environment, as well as during the race for income, companies often fail to understand the value of the individual and his or her contribution to the company. And yet, skills, knowledge, flexibility and creativity of employees ensure that many organizations survive and succeed in the market in these turbulent times. How can companies in Croatia and the region relate to that issue and what makes them competitive when it comes to human resources?

This year’s tenth anniversary HR Conference deals with the following key topics through four panel discussions

Decade of HR practice in the region, with forecasts for the future

Nowadays, in a time of great changes on the market and the emergence of global crisis, just as ten years ago, we question the position, role and power of the HR. What is the function of HR in the transformation of companies, are they ready or at least readier to understand the value of an individual and his contribution to the company and not only the value of capital? Employees’ competences – their skills, knowledge, flexibility, creativity – provided not only survival but also a quality differentiation in the market to many companies. What stage are the companies in Croatia and the region at, what makes them competitive in a variety of industrial branches when it comes to human resources? Can we take a retrospective look at a decade of work and development of HR, can it help us to comprehend the future better? Why are some companies more successful? What do they do better or differently than other companies? What is the role of the Management Board and Senior Management in all that?

HR in the function of a company transformation

Business transformation is achieved through the efforts of harmonizing the fields of people, processes and technology. The longevity of the organization depends on the stimulativeness of the environment, leadership by example, transformation of employees’ behavior, new shared values and planned models of change processes. Many large economic systems were initially small. Dell Computers was created in a dorm room, Apple came out of the garage, Podravka emerged from a modest manufacture of jam and Agrokor from a family business specialized in production and selling flowers. What is the real difference between organizations that advance through the process of change and those who come to a crash? How to survive and how to adapt to the market by implementing strategic changes? When it comes to radical changes that transform the entire organization, such as restructuring, creating the new corporate strategy, taking over a competitor or a deciding to enter new markets, the most important role is the role of the Management Board. But the question is: what is the role of HR department and HR experts in initiating and implementing the necessary changes? How does it work in practice and how does the HR support the process of change are the topics of this panel.

New models in the selection process, human resources development and monitoring the work performance

What is the role of a more expensive assessment centre process in selection and recruitment? What information does this process provide about candidates and does it provide a more reliable estimate and a safer investment? How risky it is to implement the method of 360°? How to train people to conduct interviews and provide as reliable estimates as possible? Answers to questions about the new models and pitfalls in their application will be given in this panel.

Rhythm of a company = rhythm of an individual?

Do you feel happy? How many people who lead a balanced life do you know? Do you control at least what you can control? Which professions do we envy? What were your expectations about your future work during your education? How many executive directors and managers do you know who do not work in order to live but live in order to work? Is this a logical consequence of the business principle “Only the Strong Survive”? Is it possible to withstand a strenuous pace for a longer period of time? With this questions we open the well-known issue of every person’s life, which is maintaining a balance between private and professional. Homo laborans (“a working man”) was created in time and limited by time, but the clock that keeps our time is going slower than the technological and/or financial clock. Companies that measure their success only through financial effects have employees with those two clocks out of synch. Is there a way to align their paces?

During the interactive workshops and dynamic panel discussions you will be able to share your experiences in managing human resources with a number of prominent panellists, speakers and renowned experts from Croatia and the region.

For more information about the conference, please visit Infoarena Group website.

Conference program

10th HR Arena 2011
Regional Conference on Human Resource Management: HR through 360°
Zagreb, 10th October 2011, The Regent Esplanade hotel

8:00 – 8:30 Conference Registration/Welcome Coffee

8:30 – 10:30 Introductory part of the Conference

  • Welcome Address: Tomislav Gavazzi, Director, Infoarena Group, Croatia
  • Welcome Address: Nenad Bakic, initiator of MojPosao portal and director, Selectio Group, Croatia
  • “Life in transition – after the crisis”, Srdjan Bogosavljevic, Regional CEO, Ipsos Adria, Serbia
  • “HR trends”, Melanie Seier Larsen, Manager, A.T. Kearney, Germany
  • “The corporate HR”, Jasmina Lukacevic, HR Project Manager, HRpro, Croatia
  • “Development of human resources in line with company strategy – demagogy or a confirmed practice?”Mario Bebic, HR Director, Croatian Post, Croatia
  • “Bankademija Intesa Sanpaolo Bank BiH – a practice in practice”, Kemal Kacapor, Head of Distance Learning Programme, Faculty of Economy, Sarajevo, B&H

Conference Moderator: Željko Kardum, Financial Columnist (Forbes, Globus weekly) and Lecturer at VERN University, Croatia

10:30 – 11:00 Coffee Break/Networking

11:00 – 12:30 Decade of HR practice in the region, with forecasts for the future

Moderator: Nebojsa Rako, HR Director, FIAT Automobili Serbia and President at Association of HR professionals of Serbia
Introductory Lecture: Edin Mehic, General Director, Posao.ba, B&H
Introductory Lecture: “IKEA way of entering new markets – the HR role in SEE”, Dragan Skalusevic, Regional Director (Slovenia, Croatia, Serbia, Romania), IKEA

Panel discussion / Panellists

  • Slavko Vidovic, President of the Management Board, Infodom, Croatia
  • Edin Mehic, General Director, Posao.ba, B&H
  • Gordan Radin, Board Member and Vice President for Human Resources, Legal and General Affairs, Agrokor Group, Croatia
  • Dragan Skalusevic, Regional Director (Slovenia, Croatia, Serbia, Romania), IKEA
  • Mojca Domiter, HR Director, Atlantic Group, Croatia
  • Neven Vrankovic, Board Member and Vice President for Corporate Affairs, Atlantic Group, Croatia

12:30 – 14:00 HR in the function of a company transformation

Moderator: Carmen Majetic Pavic, Director, Tagoras Ltd, Croatia
Introductory Lecture: “Planning for growth – human resources”, Natasa Vuksic, Senior Manager Advisory, Ernst & Young, Serbia

Practice Experience

  • “How to ‘redesign’ HR after recession?” Marino Milos, HR Expert, Blogger and Educator, Croatia
  • “Experience with the introduction of Oracle eBS HRM application”, Milena Tominac, Infodom, Independent Functional Consultant for Oracle eBS & Tomislav Zrnc, Infodom, Independent Functional Consultant for Oracle eBS, Croatia
  • “The Four Rooms of Change”, Jasminka Muzinic, director, Tocka promjene, Croatia

Panel discussion / Panellists

  • Mario Bebic, Executive Director of Human Resources, Hrvatska Posta, Croatia
  • Kemal Kacapor, Head, Distance Learning Programme, Faculty of Economy, Sarajevo, B&H
  • Marino Milos, HR expert, Blogger and Educator, Croatia
  • Jasminka Muzinic , Director, Tocka promjene, Croatia
  • Vladislav Valicek, Director, Novemo, Croatia
  • Natasa Vuksic, Senior Manager Advisory, Ernst & Young, Serbia

14:00 – 14:45 Time for lunch/Networking

14:45 – 16:15 New models in the selection process, human resources development and monitoring the work performance

Moderator: Jasmina Sockovic, Director, ILBA Academy, Croatia
Introductory Lecture: “Assessment and development of organization: From the individual assessments to the development centre”, Milica Ilic, HR Specialist, Wurth, Serbia and Branko Vujadinovic, Country Manager, ITO, Serbia

Examples from Practice

  • “Vienna Test System – increasing the process efficiency of human resources potentials” (application of computer testing), Vanja Varga, HR Consultant, AT WORK, Hungary
  • “Evaluation of educational programs”, Vedrana Kelec, HR Supervisor (B&H, Croatia, Slovenia), AVON
  • “Holcim mahovina (moss)”, Gorana Sandric, HR Director, Holcim, Croatia

Panel discussion / Panellists

  • Milica Ilic, HR Specialist, Wurth Serbia
  • Vedrana Kelec, HR Supervisor (B&H, Croatia, Slovenia), AVON
  • Damir Kovacevic, Director, Mediserv, Croatia
  • Gorana Sandric, HR Director, Holcim, Croatia
  • Vanja Varga, HR Consultant, AT WORK, Hungary
  • Branko Vujadinovic, Country Manager , ITO, Serbia

16:15 – 17:30 Rhythm of a company= rhythm of an individual?

Moderator:  Snezana Videnovic, HR Director, Dunav osiguranje, Serbia
Introductory Lecture: “The balance of work and personal life”, Snezana Videnovic, HR Director, Dunav osiguranje, Serbia

Examples from Practice

  • “Proactive responsibility – do we need the wizard of Oz?” Caslav Mancic, Manager, DOOR Training Serbia
  • “Managing the diversity of human resources – all equal, everybody different”, Lana Nacinovic, Project Manager, Associate in Department for Cooperation with Public Sector and Development Funds, Selectio, Croatia
  • “Case study E&Y”, Sonja Jovanovic, HR Director, Ernst & Young, Serbia

Panellists

  • Gordan Berakovic, Senior Research Manager, Ipsos Puls, Croatia
  • Sonja Jovanovic, HR Director, Ernst & Young, Serbia
  • Caslav Mancic, Manager, DOOR Training Serbia
  • Lana Nacinovic, Project Manager, Associate in Department for Cooperation with Public Sector and Development Funds, Selectio, Croatia
  • Adrijana Strnad, Executive Coach and Trainer, Croatia

17:30 Closing and awards ceremony