Human Resource Management Arena 2009

Active role of HR in change management: HR slalom or HR rock’n’roll?

Can HR take an active role in change management or will it simply adjust to it? To what extent are HR managers involved in internal and external communications, especially in these turbulent times? How to correct first bad impressions of risky business moves? Answers to these questions will be presented to you by lecturers at the 8th SEE HUMAN RESOURCE MANAGEMENT ARENA 2009 conference. The eighth annual conference on human resource management, organized by Infoarena and sponsored by MojPosao (general sponsor), SELECTIO and media sponsor, will be held on October 20th-21st in Zagreb.

Four hot topics

In terms of many global changes which are inevitably affecting local businesses as well, Human Resource Management Arena 2009 provides numerous presentations, round table discussions and parallel lectures which will be divided into four main topics:

  1. HR and leadership
  2. Company reputation management in times of unpopular measures and changes
  3. Talent management
  4. Rewarding as motivation and money saving tool

These very important topics have been given greater importance in our region at the beginning of the 21st century, when it became clear that people are the main carriers of business success, competitiveness, change adjustment as well as globalization. Prior to that, attention was mostly paid to technology and its usability, whereas today employees’ needs are in the main focus because employees are a source of new values.

Cooperation among departments

With a goal of becoming modernized, the role of ”personnel department” which once was expected to ”just carry out” given processes has changed. Nowadays, human resource management departments have greater importance; they need to participate in making key business decisions, contribute to change management and achieve clearly defined business goals. Moreover, they need to know how to present business goals and tactics to employees, enable knowledge gain, as well as encourage each employee to actively contribute to achieving strategic business goals. Therefore, human resource experts today need to be specialists and generalists with good understanding of overall business.

Tuesday, 20th October

12:30 – 13:00 Registration

13:00 – 13:30 Conference opening, Tomislav Gavazzi, Director, Infoarena, Jasmina Sockovic, Director, SELECTIO


13:30 – 14:15 HR slalom or HR rock’n’roll? Steve Boehlke, President, SFB Associates Inc

14:15 – 14:45 Personal credibility as an HR Factor X: How to maximize your impact, Nenad Filipovic, Academic Director, IEDC-Bled School of Management

14:45 – 15:15 Competence development for strategy execution, Slavko Vidovic, Director, InfoDom

15:15 – 15:40 Round Table: HR 007 UNDERCOVER AGENT View through the prism of HR roles? Moderator: Mirjana Kacavenda, HR Director, World Bank. Participants: Maja Crnjak, HR Director, Erste Bank and lecturers from this theme block: Steve Boehlke, Nenad Filipovic, Slavko Vidovic

15:40 – 15:45 Announcement – Shoot the Expert: Croatian additional health insurance, Josip Kereta, Member of management board, Croatia zdravstveno osiguranje d.d.

15:45 – 16:15 Coffee Break/Shoot the expert

16:15 – 16:45 Managing changes in HRM in highlight of company life cycle and economic crisis, Jozsef Poor, Certified Management Consultant/Professor of Management, Institute of Business and Management, University of Pecs

16:45 – 17:00 Change management: Leadership and communication, Marina Culic Fischer, Managing Partner, Pleon Dialog

17:00 – 17:30 Rank awareness and leadership impact, Milan Bijelic, PPDS Development Program Manager, PEC Representative, Association MI Split / PEC

17:30 – 18:00 Round Table. Moderator: Ratko Boskovic, Deputy to Editor in Chief, Participants: winners of SUPERGAZELA awards: Dragan Kolic, Zagreb beton Ltd., Ivan Ursanic, Ekos Ltd., Zoran Mikecin, Sirovina odlagaliste Ltd., Dejan Macesic, one2play Ltd., Zdenko Jukic, Dinarid Ltd., and lecturers from this theme block: Jozsef Poor, Marina Culic Fischer, Milan Bijelic

18:00 – 18:10 – End of first day of the conference

Wednesday, 21st October


08:30 – 09:00 Morning Coffee

09:00 – 09:30 How to improve a negative image: How to be honest, objective and interesting? Kresimir Macan, Director, Manjgura

09:30 – 09:50 Social responsibility as a part of the business and HR strategy, Hrvoje Makvic, HR Manager, SOS Children’s Village Croatia

09:50 – 10:10 LGBTIQ in organizations, Karla Horvat Crnogaj, Queer Zagreb Festival program coordinator and Zagreb Pride Association Cofounder

10:10 – 10:30 How to communicate with journalists? Ratko Boskovic, Deputy to Editor in Chief,

10:30 – 11:00 Round Table, Jelena Katic, Croatian Employers Association, Deputy Director, Center For Adriatic Region Employers. Guests: Lana Nacinovic, Coordinator of association and lecturers from this theme block: Kresimir Macan, Hrvoje Makvic, Karla Horvat Crnogaj

11:00 – 11:30 Coffee Break

Parallel sessions

11:30 – 12:00 a) What an HR specialist must know about project management, Marko Simac, Project Manager, Primakon

b) Optimization and acceleration of business process,  Jasmina Lukacevic, HR Consultant, HRPro

12:00 – 13:00 Lunch break


13:00 – 13:30 Filling out the generation gap with mentors: The role of emotional intelligence in organizational context. Vladimir Taksic, Professor, University in Rijeka

13:30 – 14:00 Stress Balancing: surviving stress or managing stress? Jasminka Muzinic-Sabol, Director, Tocka promjene Ltd.

14:00 – 14:30 Senior management rotation Manuela Mudrinic, HR Director, VIPNET

14:30 – 15:00 Round Table: Time for medicinal herbs. Moderator: Jasmina Sockovic, Director, SELECTIO Ltd. Guests: Barbara Moser-Kranjcec, Human Design, Director and lecturers from this theme block: Vladimir Taksic, Manuela Mudrinic, Jasminka Muzinic-Sabol

15:00 – 15:30 Coffee Break


15:30 – 15:50 Basic financial indicators of the team’s and employees’ success as the reward system basis, mr. sc. Darko Delac, VERN’

15:50 – 16:05 Non-financial rewarding – tax implications Josip Mikulic, Legal Affairs Director, Adriatic Luxury Hotels

16:05 – 16:20 Rewarding as a means of communication Dijana Klekar, HR Director, Karlovacka pivovara

16:20 – 16:35 Research: Pets at work Nada Hrbud, Marketing and PR Specialist, MojPosao

16:35 – 16:50 Round Table: Q&A Moderator: Aleksandar Zemunic, Director, SELECTIO KADROVI Ltd. Lecturers from this theme block:  Darko Delac, Josip Mikulic, Dijana Klekar, Nada Hrbud

16:50 – 17:05 Closing of the conference