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 Active role of HR in change management: HR slalom or HR rock'n'roll?
Can HR take an active role in change management or will it just adjust to it? To what extent are HR managers involved in internal and external communications, especially in these turbulent times? How to correct first bad impressions of risky business moves? Answers to these questions will give you lecturers at 8th SEE HUMAN RESOURCE MANAGEMENT ARENA 2009 conference. Eight annual conference on human resource management, organized by Infoarena, sponsored by MojPosao (general sponsor), SELECTIO and media sponsor Business.hr, will be held on October 20th-21st in Zagreb.
Four hot topics
Human Resource Management Arena 2009, in terms of many global changes which are inevitably affecting local businesses as well, provides numerous presentations, round tables and parallel lectures which will be divided into four main topics: - HR and leadership
- Brand management in time of unpopular measures and changes
- Talent management
- Remuneration as motivational and money saving tool
These very importants topics nowdays have been given greater importance in our region at the beginning of 21st century, when it became clear that people are main carriers of business success, competitiveness, change adjustment as well as globalization. Before that, main attention was paid to technology and its usability, whereas today employees' needs are in main focus because employees are a source to new values.
Cooperation among departments
With a goal to become modernized, the role of ''personnel department'' which once was expected to ''just carry out'' given processes has changed. Nowdays, human resource management departments have greater importance; they need to participate in making key business decisions, contribute to change management and achieve clearly defined business goals. Moreover, they need to know how to present business goals and tactics to employees, enable knowledge gain, as well as encourage each employee to active contribution in achieving strategic business goals. Therefore, human resource experts today need to be specialists and generalists with good understanding of overall business. Conference program For more information about the conference, please visit Infoarena Group website. Back
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